Works Design Group
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
June 29, 2018
When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.
May 15, 2018
Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.
May 10, 2018
What does it actually mean for a brand to tell a story?
April 11, 2018
From nut-based milks to platypus milk, specialty milks are on the rise.
March 28, 2018
Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...
March 19, 2018
We’ve put together a list of 5 tips to help you avoid the biggest branding traps.
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.
March 12, 2018
As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.
March 02, 2018
With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.
February 21, 2018
There is a growing trend for brands to take into account how their products and packaging will appear on social media.
February 15, 2018
So far, 2018 has been a stressful and strange year for Tide.