Works Design Group

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

June 29, 2018

3 Trends in Product Photography

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

by Branding Times Contributor

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 11, 2018

Specialty Milks are Flooding the Aisles

From nut-based milks to platypus milk, specialty milks are on the rise.

by Richard Turcsik

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 19, 2018

Five characteristics of a winning brand strategy

We’ve put together a list of 5 tips to help you avoid the biggest branding traps.

by Magda Adamska

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 12, 2018

What “Raw Water” Teaches Us About Buzzword Overuse

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

by Taylor Getler

March 02, 2018

Why Sound is the New Logo

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

by Dexter Garcia

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

February 15, 2018

Tide’s Tragedy: How Brands Can Respond to Disasters that Aren’t...

So far, 2018 has been a stressful and strange year for Tide.

by Taylor Getler

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