Works Design Group
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
June 29, 2018
When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 30, 2018
For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.
May 10, 2018
What does it actually mean for a brand to tell a story?
April 30, 2018
What can you do to give your brand a more premium image, and where should you start?
April 23, 2018
There are many opportunities to be creative in club store packaging.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
April 06, 2018
How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?
February 21, 2018
There is a growing trend for brands to take into account how their products and packaging will appear on social media.