Works Design Group
March 03, 2021
See Works Design Group's recent feature in "Packaging Impressions," or read a snippet here on our site.
December 10, 2020
There are so many opportunities for meat brands to reimagine their packaging and connect with shoppers in new ways.
December 03, 2020
The Pringles can is a great example of how innovative packaging shapes can elevate a brand. But how did that iconic packaging come to be?...
February 06, 2020
Not so long ago, “fruity” automatically meant “colorful” in the world of package design. In 2020, all of that is quickly changing.
November 06, 2019
You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...
October 10, 2019
The industry has been forecasting the rise of edible packaging for years. Why are we mocking it now?
September 28, 2018
Every Friday we're looking at seasonal packaging, from pumpkin spice cereal to apple pie cookies.
August 07, 2018
Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
June 29, 2018
When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.