Works Design Group

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

June 29, 2018

3 Trends in Product Photography

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

by Branding Times Contributor

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

May 30, 2018

The Challenge of Designing Wine Bottles for E-Commerce

For brands that produce difficult-to-ship products, e-commerce can be difficult to navigate.

by David Kirkpatrick

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 30, 2018

How to Build a More Premium Brand

What can you do to give your brand a more premium image, and where should you start?

by Magda Adamska

April 23, 2018

Opportunities in Club Store Packaging

There are many opportunities to be creative in club store packaging.

by David Kirkpatrick

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

April 06, 2018

Lime-A-Rita’s Redesign, One Year Later

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

by Jessica Olszyk

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor