Works Design Group

April 23, 2018

Opportunities in Club Store Packaging

There are many opportunities to be creative in club store packaging.

by David Kirkpatrick

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

April 06, 2018

Lime-A-Rita’s Redesign, One Year Later

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

by Jessica Olszyk

April 03, 2018

Whole Foods is Coming for Trader Joe’s

Whole Foods is coming for Trader Joe's with a range of private label offerings.

by Jessica Olszyk

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

January 15, 2018

How Social Media and Meal Prepping are Influencing Package Design

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

by Taylor Getler

January 11, 2018

25 Package Design Trends for 2018

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

by Taylor Getler

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

July 31, 2017

10 Package Design Mistakes and Why You Should Avoid Them

Every designer has encountered some major package design mistakes in their career, so we’ve covered some of the most common (and unfortunate) ones below. Avoiding...

by Matt Cannon

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

June 05, 2017

5 Designs We Love: Visual Texture

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

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