Works Design Group

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

June 29, 2018

3 Trends in Product Photography

When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.

by Branding Times Contributor

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 30, 2018

How to Build a More Premium Brand

What can you do to give your brand a more premium image, and where should you start?

by Magda Adamska

April 23, 2018

Opportunities in Club Store Packaging

There are many opportunities to be creative in club store packaging.

by David Kirkpatrick

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

January 31, 2018

Works Design Presents: 5 Trends from Natural Products Expo East...

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

by Taylor Getler