Works Design Group
December 10, 2020
There are so many opportunities for meat brands to reimagine their packaging and connect with shoppers in new ways.
October 14, 2020
With Americans in isolation this year, pet adoption has never looked so attractive. Here are 5 top trends that pet supply brand leaders should know.
October 02, 2018
As environmentalism becomes an attractive selling point for brands, some companies are misrepresenting themselves as being greener than they truly are.
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
June 29, 2018
When utilized correctly, product photography can be a great tool to help a brand stand out on shelf.
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 10, 2018
What does it actually mean for a brand to tell a story?
April 23, 2018
There are many opportunities to be creative in club store packaging.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.