Works Design Group

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 02, 2018

Why Sound is the New Logo

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

by Dexter Garcia

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

July 05, 2017

Creative Titans: Herb Lubalin, the Father of Conceptual Typography

Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...

by Matt Cannon

March 18, 2014

Color Theory & Package Design

When it comes to branding and packaging, color is crucial.  Colors are often used to trigger sensory reactions and emotions, and to prompt consumers to...

by Kory Grushka

August 01, 2012

Logo Evolution

We all know that times change. People, places and things have to keep up with the times and constantly keep on their toes. Much like...

by Kory Grushka