Works Design Group

April 23, 2018

Opportunities in Club Store Packaging

There are many opportunities to be creative in club store packaging.

by David Kirkpatrick

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

February 21, 2018

5 Designs We Love: E-Commerce UX Design

For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.

by Taylor Getler

February 21, 2018

How The “Instagram Effect” is Shaping Packaging Design

There is a growing trend for brands to take into account how their products and packaging will appear on social media.

by Branding Times Contributor

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

January 24, 2018

Creative Titans: How Paul Rand Influenced Logo Design

Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...

by koryg

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

July 31, 2017

10 Package Design Mistakes and Why You Should Avoid Them

Every designer has encountered some major package design mistakes in their career, so we’ve covered some of the most common (and unfortunate) ones below. Avoiding...

by Matt Cannon

July 05, 2017

Creative Titans: Herb Lubalin, the Father of Conceptual Typography

Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...

by Matt Cannon

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

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