Works Design Group
April 23, 2018
There are many opportunities to be creative in club store packaging.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.
February 21, 2018
For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.
February 21, 2018
There is a growing trend for brands to take into account how their products and packaging will appear on social media.
February 12, 2018
Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...
January 24, 2018
Paul Rand, born Peretz Rosenbaum, was an esteemed American art director and graphic designer who is responsible for creating some of the most recognizable and...
September 27, 2017
How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...
July 31, 2017
Every designer has encountered some major package design mistakes in their career, so we’ve covered some of the most common (and unfortunate) ones below. Avoiding...
July 05, 2017
Born in 1918, Herbert Lubalin was a celebrated American graphic designer and typographer. Commonly referred to as “the father of conceptual typography”, he was responsible...
June 16, 2017
Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...
May 23, 2017
As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...