Works Design Group

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

May 18, 2018

5 Designs We Love: Retail Displays

We love it when brands get creative with how they display, demonstrate, or promote their product.

by Taylor Getler

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

April 30, 2018

How to Build a More Premium Brand

What can you do to give your brand a more premium image, and where should you start?

by Magda Adamska

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 19, 2018

Five characteristics of a winning brand strategy

We’ve put together a list of 5 tips to help you avoid the biggest branding traps.

by Magda Adamska

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

February 21, 2018

5 Designs We Love: E-Commerce UX Design

For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.

by Taylor Getler

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

January 31, 2018

Works Design Presents: 10 Trends from the 2017 Summer Fancy...

  The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...

by Taylor Getler