Works Design Group
August 07, 2018
Sometimes brands just don’t understand the power of their own designs. Bad design can result in catastrophic failure for even the most successful and well-established...
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 18, 2018
We love it when brands get creative with how they display, demonstrate, or promote their product.
May 15, 2018
Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.
May 10, 2018
What does it actually mean for a brand to tell a story?
April 30, 2018
What can you do to give your brand a more premium image, and where should you start?
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
March 28, 2018
Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...
March 19, 2018
We’ve put together a list of 5 tips to help you avoid the biggest branding traps.
March 16, 2018
BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.
February 21, 2018
For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.
February 12, 2018
Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...