Works Design Group

August 16, 2017

Brand Stories: Alex and Ani

Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...

by Kory Grushka

June 21, 2017

How CPG Brands are Strategizing for the Gig Economy

The major disruption caused by platforms of the new gig economy (ie. Uber, AirBnB, Etsy) has been widely reported, and it’s still too early to...

by Taylor Getler

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

May 31, 2017

Amazon Squares Off Against Big Box Retailers

  Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...

by Keith Loria

May 24, 2017

Brand Stories: Buzzfeed

BuzzFeed is an American “social news and entertainment company” with a focus on digital media and digital technology. It has expanded from quizzes and lists...

by Matt Cannon

August 06, 2014

5 Things to Consider When Choosing a Branding Agency

There is never a shortage of things to worry about when running a business.  As a result, even for large companies branding is an often-neglected...

by Kory Grushka

March 11, 2014

Creative Packaging and the Male Consumer

Just how far will creative packaging take a product?  Can it create a new market out of thin air?  Or is it simply just another...

by Kory Grushka