Works Design Group

June 16, 2017

Redesigns and Refreshes: Why Change is Crucial

Each year, new design trends emerge. It’s important for businesses to keep up with these changes in order to remain competitive, and those that are...

by Matt Cannon

June 08, 2017

The Rise of Minimalism in Package Design

The trend for minimalism in package design continues to pick up steam, be it forgoing lots of wording, using simplistic designs, going without labels, or...

by Keith Loria

June 05, 2017

5 Designs We Love: Visual Texture

Visual texturing can be used to create unique, eye-catching packaging designs, through the exploration of layers, photography, illustration, and key graphic elements. This type of...

by Matt Cannon

May 31, 2017

Amazon Squares Off Against Big Box Retailers

  Earlier this year, Amazon reportedly began reaching out to several major consumer product brands, telling them that they’d be better off ditching retailers and...

by Keith Loria

May 24, 2017

Brand Stories: Buzzfeed

BuzzFeed is an American “social news and entertainment company” with a focus on digital media and digital technology. It has expanded from quizzes and lists...

by Matt Cannon

May 23, 2017

Package Design Trend: Dramatic Callouts

As consumers become more resolute in their preferences for trends that have been growing over the past few years (“simple” ingredients, environmentally-friendly production practices, etc.),...

by Taylor Getler

May 18, 2017

The Present and Future of Alcohol

Alcohol is a multibillion-dollar market in the US, one that must constantly evolve in order to keep up with changing consumer needs. The category has...

by Taylor Getler

May 10, 2017

Brand Equity is Overrated

Andy Warhol once famously claimed that America’s tradition of mass production was what made it a great country. He said: “You can be watching TV...

by Taylor Getler

May 09, 2017

How Packaging Can Tell a Story

Effective product packaging can shout from the shelves, even as they grow increasingly crowded. It can instantly answer any question that consumers might have, so...

by Matt Cannon

April 19, 2017

Flavors of America

At the end of last month, Hershey’s began rolling out their “Flavors of America” campaign, which has the company including signature regional tastes and ingredients...

by Taylor Getler

March 17, 2017

Four Branding Trends from Expo West 2017

Chris Burton, our Art Director, travelled all the way to Anaheim last week for Expo West 2017. The four-day event is the country’s largest natural...

by Taylor Getler

March 13, 2017

Original Packaging that was Better than the Redesign

Package redesigns are famously tricky. On the one hand, updating a product’s look can be an important part of appealing to new consumers and staying...

by Taylor Getler

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