Works Design Group

February 15, 2018

Tide’s Tragedy: How Brands Can Respond to Disasters that Aren’t...

So far, 2018 has been a stressful and strange year for Tide.

by Taylor Getler

February 12, 2018

How Following Behavioral Economics Can Lead to Subtle and Effective...

Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...

by Garrett Meccariello

January 31, 2018

5 Trends from Natural Products Expo East 2017

  Hundreds of exhibitors came out from all over the country (and, in some cases, the world) to show the industry what they have to...

by Taylor Getler

January 31, 2018

10 Trends from the 2017 Summer Fancy Food Show

  The 2017 Summer Fancy Food Show was a great indicator of what food trends will impact the industry in the coming months and years,...

by Taylor Getler

January 15, 2018

How Social Media and Meal Prepping are Influencing Package Design

Meal prep is having a major moment right now, and this phenomenon has spurred some pretty interesting package design trends. Below is a glimpse at our...

by Taylor Getler

January 11, 2018

25 Package Design Trends for 2018

In today’s fast-paced digital world, trends evolve at breakneck speeds. Whether spurred by technology or shifting social preferences, designers need to pay attention to how...

by Taylor Getler

October 05, 2017

Audio in Branding

Logos and images are some of the most historically powerful brand identifiers, but with today’s overcrowded, sugar-rushed digital landscape, visuals alone are no longer enough...

by Keith Loria

September 27, 2017

5 Designs We Love: Designs from the Fast Food Industry

How do you enhance the customer experience when it comes to fast food? Whether it is a viral campaign or innovative packaging, great fast food...

by Matt Cannon

September 22, 2017

8 Trends from Natural Products Expo East 2017

Last weekend, we took a trip to Baltimore for Natural Products Expo East 2017, where hundreds of exhibitors came out from all over the country...

by Taylor Getler

August 29, 2017

Why Experiential Marketing Works So Well

When Frito-Lay announced that they were opening a Cheetos-themed restaurant in Tribeca – lead by celebrity chef Anne Burrell and running for three days only...

by Taylor Getler

August 16, 2017

Brand Stories: Alex and Ani

Alex and Ani is an accessories and jewelry company that offers eco-friendly, approachable products backed by influential content and powerful brand image. Founded by jewelry...

by WDG Administrator

June 21, 2017

How CPG Brands are Strategizing for the Gig Economy

The major disruption caused by platforms of the new gig economy (ie. Uber, AirBnB, Etsy) has been widely reported, and it’s still too early to...

by Taylor Getler

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