Works Design Group

May 03, 2018

Extended Reality and Brands: a Primer

  You probably know about virtual reality, but what about extended reality? Watch here for a primer on the range of virtual options open to...

by koryg

April 30, 2018

How to Build a More Premium Brand

What can you do to give your brand a more premium image, and where should you start?

by Magda Adamska

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

April 11, 2018

Specialty Milks are Flooding the Aisles

From nut-based milks to platypus milk, specialty milks are on the rise.

by Richard Turcsik

April 06, 2018

Lime-A-Rita’s Redesign, One Year Later

How has AB InBev's Lime-A-Rita line faired in the year since it was redesigned?

by Jessica Olszyk

April 03, 2018

Whole Foods is Coming for Trader Joe’s

Whole Foods is coming for Trader Joe's with a range of private label offerings.

by Jessica Olszyk

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 19, 2018

Five characteristics of a winning brand strategy

We’ve put together a list of 5 tips to help you avoid the biggest branding traps.

by Magda Adamska

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 12, 2018

What “Raw Water” Teaches Us About Buzzword Overuse

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

by Taylor Getler

March 02, 2018

Why Sound is the New Logo

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

by Dexter Garcia

February 21, 2018

5 Designs We Love: E-Commerce UX Design

For many retailers, the e-commerce function of their site is perhaps the most important part of their digital presence.

by Taylor Getler