Works Design Group
September 20, 2018
As markets devote more real estate to perishables, prepared foods, and seasonal items, space allotted to traditional boxed and jarred groceries is shrinking
September 05, 2018
Consumers have a higher perceived value of brands than commodity products.
July 12, 2018
Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
June 22, 2018
Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
June 01, 2018
TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.
May 25, 2018
Rosé isn’t just having a moment – it is defining a generation of wine drinkers.
May 18, 2018
We love it when brands get creative with how they display, demonstrate, or promote their product.
May 15, 2018
Some branded experiences have surpassed the expectations of commercial installations and have gone on to become real fixtures in their communities.