Works Design Group

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 15, 2018

Three Global Brands That Have Moved From Image- To Product-Led...

A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product.

by Magda Adamska

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

June 01, 2018

Brand Stories: TOMS Shoes

TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.

by Taylor Getler

May 30, 2018

How These Three Brands Have Survived a Reputation Crisis

The three brands we are writing about today have each experienced their own far-reaching reputation crisis and have survived them. Read why.

by Magda Adamska

May 25, 2018

Lessons from the Rise of Rosé

Rosé isn’t just having a moment – it is defining a generation of wine drinkers.

by Taylor Getler

May 18, 2018

5 Designs We Love: Retail Displays

We love it when brands get creative with how they display, demonstrate, or promote their product.

by Taylor Getler

May 15, 2018

5 Designs We Love: Branded Installations

Some branded experiences have surpassed the expectations of commercial installations and have gone on to become real fixtures in their communities.

by Taylor Getler

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

May 10, 2018

Revisiting Packaging Storytelling

What does it actually mean for a brand to tell a story?

by Branding Times Contributor

May 03, 2018

Extended Reality and Brands: a Primer

  You probably know about virtual reality, but what about extended reality? Watch here for a primer on the range of virtual options open to...

by koryg