Works Design Group

July 12, 2018

How Brands Can Own The Conversation With Virtual Assistants

Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.

by Garrett Meccariello

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

July 06, 2018

The Most Important Metrics and KPIs for Measuring Brand Performance

Measuring brand performance is not about the number of likes or even the amount of traffic on your website.

by Magda Adamska

June 22, 2018

4 Branding Campaigns That Missed The Mark (And How Behavioral...

Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...

by Garrett Meccariello

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 15, 2018

Three Global Brands That Have Moved From Image- To Product-Led...

A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product.

by Magda Adamska

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

June 01, 2018

Brand Stories: TOMS Shoes

TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.

by Taylor Getler

May 30, 2018

How These Three Brands Have Survived a Reputation Crisis

The three brands we are writing about today have each experienced their own far-reaching reputation crisis and have survived them. Read why.

by Magda Adamska

May 25, 2018

Lessons from the Rise of Rosé

Rosé isn’t just having a moment – it is defining a generation of wine drinkers.

by Taylor Getler

May 18, 2018

5 Designs We Love: Retail Displays

We love it when brands get creative with how they display, demonstrate, or promote their product.

by Taylor Getler