Works Design Group
September 25, 2018
An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.
September 20, 2018
As markets devote more real estate to perishables, prepared foods, and seasonal items, space allotted to traditional boxed and jarred groceries is shrinking
September 05, 2018
Consumers have a higher perceived value of brands than commodity products.
July 12, 2018
Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.
July 10, 2018
There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.
July 06, 2018
Measuring brand performance is not about the number of likes or even the amount of traffic on your website.
June 22, 2018
Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 15, 2018
A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product.
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
June 01, 2018
TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.