Works Design Group
June 20, 2018
With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?
June 15, 2018
A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product.
June 14, 2018
For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
June 01, 2018
TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.
May 30, 2018
The three brands we are writing about today have each experienced their own far-reaching reputation crisis and have survived them. Read why.
May 25, 2018
Rosé isn’t just having a moment – it is defining a generation of wine drinkers.
May 18, 2018
We love it when brands get creative with how they display, demonstrate, or promote their product.
May 15, 2018
Some branded experiences have surpassed the expectations of commercial installations and have gone on to become real fixtures in their communities.
May 15, 2018
Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.
May 10, 2018
What does it actually mean for a brand to tell a story?
May 03, 2018
You probably know about virtual reality, but what about extended reality? Watch here for a primer on the range of virtual options open to...