Works Design Group

September 25, 2018

Brand New 2018 Conference Recap

An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.

by Taylor Getler

September 20, 2018

Revitalizing Center Store

As markets devote more real estate to perishables, prepared foods, and seasonal items, space allotted to traditional boxed and jarred groceries is shrinking

by Richard Turcsik

September 05, 2018

The Business of Branding Meat

Consumers have a higher perceived value of brands than commodity products.

by Richard Turcsik

July 12, 2018

How Brands Can Own The Conversation With Virtual Assistants

Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.

by Garrett Meccariello

July 10, 2018

Breaking Down Callouts in Package Design

There are several different kinds of packaging callouts that all accomplish a different objective and target a different kind of shopper.

by Taylor Getler

July 06, 2018

The Most Important Metrics and KPIs for Measuring Brand Performance

Measuring brand performance is not about the number of likes or even the amount of traffic on your website.

by Magda Adamska

June 22, 2018

4 Branding Campaigns That Missed The Mark (And How Behavioral...

Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...

by Garrett Meccariello

June 20, 2018

The Quirky Evolution of the Ice Cream Pint

With more and more "weird" flavors populating the freezer section, have we reached peak whimsy?

by Taylor Getler

June 15, 2018

Three Global Brands That Have Moved From Image- To Product-Led...

A topic of frequent debate among marketers is whether a company’s communications should focus on their brand or their product.

by Magda Adamska

June 14, 2018

One Wine Bottle, Three Design Trends

For designers in the food and beverage space, wine packaging is one of the most fun categories to work on.

by Taylor Getler

June 11, 2018

Leveraging Emotions in Packaging Design

The practice of exploring the use of emotions in packaging design is not a novel idea.

by Garrett Meccariello

June 01, 2018

Brand Stories: TOMS Shoes

TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.

by Taylor Getler