Works Design Group

November 06, 2018

Why Blockchain is Important for Food Brands

Food brands should pay attention to blockchain-based solutions, especially since we are still in the early days of the application of this technology.

by Kathy Oneto

October 26, 2018

Dying Giants and Content Kings: Key Takeaways from the 2018...

The 2018 Food Industry Summit brought together leaders from across retail and CPG food brands.

by Taylor Getler

October 11, 2018

Five Brands That are Fueled by Entrepreneurial Spirit

The quality that helps push new brands through to market is often referred to as the “entrepreneurial spirit”.

by Cheryl Swanson

October 10, 2018

The Psychology of “Scary” Brand Campaigns

Everybody loves getting “spooky,” especially major brands.

by Garrett Meccariello

October 02, 2018

Greenwashing in Package Design

As environmentalism becomes an attractive selling point for brands, some companies are misrepresenting themselves as being greener than they truly are.

by Cody Gunderson

September 28, 2018

Fall Friday Roundup #1

Every Friday we're looking at seasonal packaging, from pumpkin spice cereal to apple pie cookies.

by Taylor Getler

September 27, 2018

5 Trends from Natural Products Expo East 2018

Natural Products Expo East is an annual trade show that showcases responsible companies that focus primarily on eco-consciousness, health, and wellness.

by Bryan Hutches

September 25, 2018

Brand New 2018 Conference Recap

An interesting and distinct range of expert speakers addressed the crowd at this year’s Brand New Conference on September 13th and 14th.

by Taylor Getler

September 20, 2018

Revitalizing Center Store

As markets devote more real estate to perishables, prepared foods, and seasonal items, space allotted to traditional boxed and jarred groceries is shrinking

by Richard Turcsik

September 19, 2018

Evolution of the Spices Category

For decades, the spices and seasoning industry has been able to enjoy relative stability with little disruption. That's all changing.

by Jessica Olszyk

September 06, 2018

Brand Stories: The Evolution of the Nike Logo

The Nike “swoosh” is one of the most recognizable and iconic logos of all time.

by Taylor Getler

September 05, 2018

The Business of Branding Meat

Consumers have a higher perceived value of brands than commodity products.

by Richard Turcsik

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