Works Design Group

April 24, 2019

What Yoplait’s Collaboration with Dunkin Means for the Brand

This new Dunkin’ line is a clear appeal to those who still eat Yoplait.

by Jessica Olszyk

April 02, 2019

When Is It Time to Redesign Your Packaging?

Here are five signs your brand is ready to be repackaged, re-launched, and re-energized.

by Cheryl Swanson

March 18, 2019

What Brand Leaders Can Learn From the Crash of Theranos

Design played a major role in Theranos' rise as a darling startup. What can brand leaders learn from its massive fall?

by Taylor Getler

March 12, 2019

Brand Stories: Ben and Jerry’s

By staying ahead of the curve and making good on brand promises, Ben & Jerry’s has managed to rise from a scoop shop in a...

by Taylor Getler

March 06, 2019

The Inverted Logic of the Cereal Industry

All research is pointing to major demand for Better-For-You products. So why is the cereal aisle filled with more sugar than ever?

by Taylor Getler

February 27, 2019

When Will National Brands Get In On CBD?

Overall, the uncertainty around CBD is far too dangerous for any major CPG company to enter the market at this time.

by Jessica Olszyk

February 12, 2019

5 Designs We Love: Valentine’s Day 2019

Here are five of our favorite examples of Valentine’s Day packaging this year

by Taylor Getler

February 08, 2019

‘Adult Lunchables’ Are Exploding On The Market

the trend of pre-portioned snacking curated to taste in a plate have emerged.

by Jessica Olszyk

February 07, 2019

Industry Insights: Sandy Nelson, Former Senior Designer at Starbucks

We spoke with former Starbucks senior designer Sandy Nelson about her time with the company, and what it was like to be leading the charge...

by Taylor Getler

February 01, 2019

Super Bowl Menus May Be Going Vegan

Forget about the Pats and the Rams – the real competition this Super Bowl is between meat brands and meat alternatives.

by Taylor Getler

January 29, 2019

3 Tips for Effective Presentation Design

Understanding presentation design is a vital skill for marketers. Here are three storytelling tips that make for better, more attractive presentations.

by Taylor Getler

January 22, 2019

Brand Stories: The Evolution of the Pepsi Logo

An iconic brand for over 100 years, Pepsi gives us a fascinating glimpse into the brand design styles that were popular across various eras.

by Taylor Getler

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