Works Design Group

November 20, 2019

New Trends Brewing for Canned Coffees

As consumers crave both tasty and low-calorie drinks – as well as more exotic flavors – canned coffee brands are differentiating their offerings.

by Taylor Getler

November 15, 2019

Industry Insights: Mike Lombardo, Founder of Topos Tea

Topos Tea was founded in 2017 by two Rowan University students, Mike Lombardo and Kayvon Jahanbakhsh

by Taylor Getler

November 06, 2019

Packaging Photography Trends for 2019

You might notice that your grocery aisle looks a little different recently. Lately, we’ve been seeing several major brands updating their packaging, and new photography...

by Taylor Getler

October 17, 2019

Is the Tide Turning Against Plant-Based Meat?

Plant-based meat is a more complicated product than initially presented. But is this actually enough to turn off consumers?

by Taylor Getler

September 27, 2019

Vegan Products Reign Supreme at the Pizza & Pasta Expo

The Pizza & Pasta Expo demonstrates that after years of steady growth at retail, vegan products have finally fully arrived in foodservice.

by Taylor Getler

August 14, 2019

Brand Stories: Netflix

How did Netflix manage to become the powerhouse that they are today?

by Taylor Getler

August 07, 2019

How Well Does Gross-Out Branding Actually Work?

French’s mustard ice cream is only the latest in a long line of “weird” limited-edition product releases.

by Bryan Hutches

June 26, 2019

4 Trends from the 2019 Summer Fancy Food Show

Each Fancy Food Show reveals where the industry is willing to experiment, and how brands are responding to changing consumer tastes.

by Taylor Getler

June 20, 2019

Brand Stories: How the McDonald’s Brand Took Over the World

McDonald's is one of the most influential companies in history. But how did they manage to develop such a strong global brand?

by Taylor Getler

May 23, 2019

How Coke is Using Nostalgia and Camp to Reimagine One...

Introducing New Coke to Millennial and Gen Z consumers allows Coca-Cola to turn their past mistake into a modern show of irony.

by Taylor Getler

May 14, 2019

5 Designs We Love: Disney Packaging

Few companies have understood the power of strong branding better or earlier than Disney. They are famously protective of their brand equity, and spare no...

by Taylor Getler

May 06, 2019

What Will Disrupt Paper Straws?

Although they are more ecofriendly than plastic, paper straws as we know them today are not fulfilling the potential of the alternative straw category.

by Taylor Getler

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