Works Design Group

June 07, 2018

Making the Crossing: How Traditional Foods Are Crossing Over...

As purchasing behaviors have changed in recent years, so, too, have once-familiar supermarket departments and categories.

by Lynn Petrak

June 01, 2018

Brand Stories: TOMS Shoes

TOMS Shoes is a footwear brand that is credited with popularizing the “one-for-one” selling format.

by Taylor Getler

May 30, 2018

How These Three Brands Have Survived a Reputation Crisis

The three brands we are writing about today have each experienced their own far-reaching reputation crisis and have survived them. Read why.

by Magda Adamska

May 15, 2018

Prepackaged Snack Options Have Changed How We Think About Snacks

Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.

by Garrett Meccariello

April 13, 2018

How Cognitive Biases are Influencing The Way Shoppers Buy and...

Clever marketers and packaging designers understand cognitive biases.

by Garrett Meccariello

April 11, 2018

Specialty Milks are Flooding the Aisles

From nut-based milks to platypus milk, specialty milks are on the rise.

by Richard Turcsik

April 03, 2018

Whole Foods is Coming for Trader Joe’s

Whole Foods is coming for Trader Joe's with a range of private label offerings.

by Jessica Olszyk

March 28, 2018

Why Digital Designers Should Consider Default Choices

Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...

by Garrett Meccariello

March 19, 2018

Five characteristics of a winning brand strategy

We’ve put together a list of 5 tips to help you avoid the biggest branding traps.

by Magda Adamska

March 16, 2018

Takeaways from BXP Live! 2018

BXP Live! is an annual 3-day conference in southwest Florida for branding, design, and marketing leaders.

by Taylor Getler

March 12, 2018

What “Raw Water” Teaches Us About Buzzword Overuse

As reported in a number of outlets, several “raw water” startups have recently sprung up around the country.

by Taylor Getler

March 02, 2018

Why Sound is the New Logo

With the importance of voice experience (VX) escalating, brands have an expanding universe of opportunities to communicate with their audience.

by Dexter Garcia