Works Design Group
March 04, 2019
Lighting is an excellent tool to draw attention to retail shelving. It is important to remember that light can be used to attract attention, change...
December 06, 2018
Demonstrating a brand’s value through its packaging creates an additional level of demand for the product and helps to form a community around it.
October 10, 2018
Everybody loves getting “spooky,” especially major brands.
July 12, 2018
Brands that choose to engage with consumers through virtual assistants must understand the underlying trust dynamics that exist with this technology.
June 22, 2018
Branding is part art and part science. If a company forgets to share the love between the two, campaigns can fall short and disrupt the...
June 11, 2018
The practice of exploring the use of emotions in packaging design is not a novel idea.
May 15, 2018
Innovations to vending technology have allowed major CPG & prepackaged food manufacturers to extend their product offerings into the refrigerated world.
April 13, 2018
Clever marketers and packaging designers understand cognitive biases.
March 28, 2018
Default choices surround us. They are pre-defined values or options that have been set for us in order to encourage a certain action, such as...
February 12, 2018
Marketers have a tendency to throw their metaphorical book of tricks at consumers in order to entice them into buying a product or service. With...