5 Emerging Packaging Design TrendsOctober 25, 2016 - by Kory Grushka
While each client and project are different, knowing what design trends are more popular can get you going in the right direction and will give you an idea of how consumers will interact with the product. Consider mobile-engaged packaging, personalized packaging, and digital print to create more personalized experiences for consumers. To engage consumers on a personal level and provide them with an experience through packaging, consider the following packaging design trends.
Consumers are overwhelmed with the choices available to them, so sometimes, it’s best to just keep things simple. Clean, clear labeling and minimalist packaging can help to get the point across quickly, with no fluff. It also creates brand transparency and increases buyers’ confidence. When consumers are looking for products that can simplify their lives, they are attracted to minimal packaging that is simple (not boring) and instantly answers the questions they are asking. By identifying what the consumer needs and expressing how your product can fulfill that need (in no uncertain terms), your packaging will be more powerful and instill trust with your audience.
Old-fashioned packaging design focuses on the good ole’ days. Modernizing old design trends and presenting vintage packaging, with emphasis on calligraphy and letterpress, will relate your packaging to something of higher value.
Enhanced Shelf Life
Most designers believe in the standard that your packaging should be able to stay on the shelf for approximately three to five years. However, it can remain on your customer’s home shelves for just as long. That’s why it’s important to design unique packaging that looks good both in the store and at home. By accounting for how it will look on the shelves in the store, you can attract more new customers. By accounting for how it will look on the shelves at home, you can keep your current customers satisfied. It also encourages consumers to leave the packaging out on the counters more often (instead of hiding them in the cabinet), which results in free advertising for anyone who sees the item.
Sustainable packaging offers a more environmentally friendly option, which can still be functional and beautiful. It can also empower social consciousness overall. Choosing green, socially responsible packaging is good for your business, the environment, and your bottom dollar. Successful sustainable packaging needs to be less disposable and have the smallest possible impact on the environment. This can include using recycled materials to produce the packaging and/or encouraging customers to repurpose the packaging after the contents are gone.