5 Designs We Love: Elegant Candy PackagingJune 18, 2014 - by Matt Cannon
In today’s edition of 5 Designs We Love, we will cover 5 of our favorite candy packaging designs. Each of these designs proves that sometimes, the packaging can be the sweetest thing.
1. Petit Geste
Petit Plaisir is a type of Belgian chocolate sold in Barcelona and Madrid, which can’t be ignored. The pattern work for the Petit Geste line was created for the social initiative “5 Cellars, 5 Charity Projects”. It was designed by Barcelona design agency, Simple, using striking geometric shapes. The elaborate design is a work of art and provides yet another reason to buy a piece of chocolate.
Peppersmith Tingz is a line of Xylitol-based chewing gum and mints that actually helps prevent tooth decay, especially in children. The unique product needed one-of-a-kind packaging and branding to help it further stand out in the marketplace. Designed by London-based design agency, B&B Studio, the new packaging for Tingz has resonated with children and adults alike. The branding is teethy and fun, allowing parents to easily sell their children on the idea of good-for-you candy. The fun branding also expands to shop counter displays, where the candy packets are taken out of the monsters’ mouths. The two hairy monsters have been named Bowie and Floyd and their stories can be tracked through an online storybook narrative, booklets, and other marketing campaigns.
3. Lapp & Fao Chocolate Books
Lapp & Fao created a series of chocolate books to better package their unique, adventurous flavors of chocolate. The packaging makes the set fun to eat and fun to gift. The line includes 15 different gourmet German chocolate bars, each wrapped in colorful card covers with intricate drawings and stories, making it more of a souvenir than a wrapper. The edges of the packaging are treated like a book spine, clearly displaying the brand’s logo in place of a book’s publisher. Each bar is designed to resemble a diary entry from Lapp and Fao’s travels around the world in search of the most delicious sweet delicacies. The effective packaging was designed by ONLYFORTHEFUTURE, with creative direction by Nils R. Zimmerman and illustrative detail by Andreas Klammt.
4. Coca Luxury Chocolates
Coca Luxury Chocolates features 12 unique chocolates, each with their own small boxes. Designed by Denmark design studio, Bessermachen, each chocolate features its own coloring, personality, appearance, branding, and character like “The Rebel”, “The King”, and “The Magician”. The packaging makes the chocolates more fun to eat and each one is designed to reflect your character and personality.
5. Cacao Monkey
The Cacao Monkey packaging features bright, colorful cutouts with the logo and type of chocolate spelled out in cutouts. The fictional brand of eco-conscious organic chocolate used the simplest graphic techniques, but created something unlike any other packaging designs. The bold packaging uses natural wrapping and minimal dyes to reduce its carbon footprint. The packaging was designed by Niamh Richardson, a visual communications student from the National College of Art and Design in Dublin.