Insights on industries. Recent Posts Branding, Business & Strategy What You Should Be Looking for When Outsourcing to a Brand Design Agency by Kristin Meile Branding Making a Cohesive Brand Using Packaging & Product Photography by Kristin Meile Branding When to Do a Refresh vs. a Rebrand by Kristin Meile Packaging What Is Billboarding? by Kristin Meile Branding What Is Brand Blocking? by Kristin Meile Branding, Packaging What is Appetite Appeal? How CPG Brands Win at First Sight by Kristin Meile Art & Design, Branding, Strategy How to Build a Product Photo Library by Chris Burton Branding, Business & Strategy 5 Questions Your Design Agency Will Ask You by Kristin Meile Brand Stories, Branding Rising Vines: The Evolution of Finger Lakes Wine & the Brands Leading the Way by Jon Beckman Branding, Packaging Package Redesign: How a Package Redesign Can Benefit Your Brand by Kristin Meile Branding, Business & Strategy Crafted with Character: How Works Design Group Helped Rebrand Finger Lakes Distilleries by Jon Beckman Branding, Business & Strategy Designing a Regional Renaissance: How Works Design Group Helped Elevate the Finger Lakes by Jon Beckman Empowering brands to createmeaningful connections. SEE OUR WORK Posts by Category Trends What is a Club Store? Your Club Store Cheat Sheet Private Label or Brand Name- Roles reversed Scan and Go Oh so FANCY New to Sweet & Salty-what will you try? Packaging Design What Is Billboarding? What is Appetite Appeal? How CPG Brands Win at First Sight Package Redesign: How a Package Redesign Can Benefit Your Brand Packaging Mockups: The Critical Role They Play Transforming Products with Functional Packaging Industry Insights B2B vs B2C Packaging Design: What is the difference What is a Club Store? Your Club Store Cheat Sheet What is a brand personality? Do I have one? Scan and Go The Coca-Cola Logo- a designers dream Branding What You Should Be Looking for When Outsourcing to a Brand Design Agency Making a Cohesive Brand Using Packaging & Product Photography When to Do a Refresh vs. a Rebrand What Is Brand Blocking? What is Appetite Appeal? How CPG Brands Win at First Sight Strategy How to Build a Product Photo Library Understanding Product Lifestyle Photography How to Adjust Packaging in Response to Rising Food Prices Designing for Brand Anniversary Campaigns Measuring the Impact of Package Design Designs we Love 5 Designs We Love: Peanut Butter Packaging 5 Designs We Love: Condiment Packaging 5 Designs We Love: Political Package Design 5 Designs We Love: 4th of July Packaging 5 Designs We Love: Food and Fashion Collaborations
